An AWSome Event – Elke Reichart speaks at AWS Summit in Berlin
Our Chief Digital Officer Elke Reichart spoke to 4,000 IT experts at the AWS Summit in Berlin in February. Elke Reichart appeared as a guest speaker at the keynote of Werner Vogel, Chief Technology Officer of Amazon. In her presentation, she explained how TUI transfers all its data to the cloud and how the world's leading tourism group is transforming itself into a digital and platform company. We use cloud services, among other things, to create a unique, interlinked and digital customer experience - from travel agencies to our own aircraft, cruise ships, hotels and holiday destinations.